There's something magical about biting into a Pink Velvet Cookie. Soft, chewy, and bursting with a subtle vanilla flavor with hints of cocoa, these cookies are the perfect treat for Valentine’s Day, baby showers, or just because. Their vibrant pink hue and delicate texture make them as delightful to look at as they are to eat.
I discovered this recipe while searching for a fun alternative to classic red velvet treats. These cookies are easy to whip up and always leave a lasting impression, whether you’re sharing them with family or friends. Let’s dive into what makes these cookies so special!
Why You'll Love This Pink Velvet Cookie Recipe
Get ready to bake a batch of cookies that’s both visually stunning and absolutely delicious. These Pink Velvet Cookies are sure to become a household favorite for so many reasons.
First, they’re incredibly easy to make. With just a handful of pantry staples and a few simple steps, you’ll have cookies that look like they came straight from a bakery.
The flavor is unforgettable. They’re a perfect blend of rich vanilla and a touch of cocoa, giving them that classic “velvet” flavor profile while keeping it light and fun.
They’re perfect for any occasion. Whether you’re baking for a special celebration or just want to surprise your loved ones, these cookies add a festive and elegant touch to any dessert spread.
Finally, their vibrant pink color is achieved without the need for artificial dyes, making them as natural as they are beautiful.
Ready to try them out? Let’s take a closer look at what goes into these cookies!
Ingredients Notes

The secret to these Pink Velvet Cookies lies in their carefully chosen ingredients. Each one plays a key role in achieving the perfect taste and texture.
- All-Purpose Flour: This forms the base of your cookie dough. Be sure to measure it accurately using the spoon-and-level method to avoid dense cookies.
- Unsweetened Cocoa Powder: Just a hint of cocoa powder provides that subtle velvet flavor without overpowering the delicate vanilla notes.
- Butter: Use unsalted butter at room temperature. This gives the cookies their rich, buttery flavor while helping them stay soft and tender.
- Granulated Sugar: Adds sweetness and helps create those irresistible chewy edges.
- Buttermilk Powder: A unique addition that enhances the cookies' tangy flavor and gives them their signature velvety texture.
- Pink Beet Powder: This natural coloring agent adds a beautiful pink hue while keeping the recipe free from artificial dyes.
- Eggs: These bind the dough and contribute to the chewy texture. Use large eggs at room temperature for best results.
- Vanilla Extract: Opt for pure vanilla extract to bring out the best in these cookies.
You won’t need any special equipment for this recipe – just a few mixing bowls, a hand or stand mixer, and a baking sheet lined with parchment paper.
How To Make This Pink Velvet Cookie Recipe

Baking these Pink Velvet Cookies is as fun as it is easy! Here’s how to make them step by step.
Start by preheating your oven to 350°F (175°C) and lining your baking sheets with parchment paper. This will prevent the cookies from sticking and ensure even baking.
In a medium-sized bowl, whisk together the all-purpose flour, unsweetened cocoa powder, buttermilk powder, and a pinch of salt. This step ensures the dry ingredients are evenly distributed.
In a separate large mixing bowl, cream the unsalted butter and granulated sugar until light and fluffy. This should take about 2-3 minutes using a hand or stand mixer. Add the eggs, one at a time, followed by the vanilla extract. Mix until well combined.
Gradually add the dry ingredients to the wet mixture, mixing just until the dough comes together. Be careful not to overmix, as this can make the cookies tough.
Add the pink beet powder to the dough, adjusting the amount to achieve your desired color. Start with a teaspoon and mix until the color is evenly distributed.
Using a cookie scoop or tablespoon, drop rounded spoonfuls of dough onto the prepared baking sheets, spacing them about 2 inches apart. Bake for 8-10 minutes or until the edges are set but the centers are still soft. Allow the cookies to cool on the baking sheet for 5 minutes before transferring them to a wire rack.
In just 30 minutes, you’ll have a batch of soft, chewy cookies that are as gorgeous as they are delicious!
Storage Options
These cookies store beautifully, making them a great option for make-ahead treats or gift-giving.
- At Room Temperature: Store in an airtight container for up to 5 days. Place a piece of parchment paper between layers to prevent sticking.
- In the Refrigerator: For extended freshness, keep the cookies in an airtight container in the fridge for up to 1 week.
- In the Freezer: You can freeze the cookie dough or the baked cookies. To freeze the dough, scoop it into balls and freeze on a baking sheet before transferring to a zip-top bag. Bake straight from frozen, adding an extra minute or two to the baking time.
When reheating, pop a cookie in the microwave for 10 seconds to refresh its soft, chewy texture.
Variations and Substitutions
One of the best things about this recipe is its versatility. Here are a few ideas to make these cookies your own:
- Red Velvet Twist: Add a touch more cocoa powder and red beet powder for a deeper red hue and bolder cocoa flavor.
- Cream Cheese Glaze: Drizzle the cooled cookies with a simple glaze made from cream cheese, powdered sugar, and a splash of milk for a decadent finish.
- Chocolate Chips: Fold white or semi-sweet chocolate chips into the dough for an extra burst of sweetness.
- Vegan Option: Replace the butter with plant-based margarine, use a flaxseed egg substitute, and ensure the sugar and cocoa are vegan-certified.
- Gluten-Free Version: Swap the all-purpose flour for a gluten-free baking blend. Be sure to check that all other ingredients are gluten-free as well.
Experimenting with flavors and colors is half the fun of baking these cookies. Don’t be afraid to get creative!
Whether you’re baking for a special event or just want to brighten someone’s day, these Pink Velvet Cookies are guaranteed to impress. Give them a try, and don’t forget to share your creations – I’d love to hear how they turn out!
PrintPink Velvet Cookie Recipe
Indulge in these delightful pink velvet cookies made with simple ingredients and a burst of flavor. Perfect for Valentine's Day, parties, or anytime you crave a sweet, colorful treat!
- Prep Time: 15 minutes
- Cook Time: 10-12 minutes
- Total Time: 25-30 minutes
- Yield: 24 cookies 1x
- Category: Dessert
- Method: Baking
- Cuisine: American
- Diet: Vegetarian
Ingredients
- 2 ¼ cups all-purpose flour
- ½ tsp baking soda
- ¼ tsp baking powder
- ¼ tsp salt
- ½ cup unsalted butter, softened
- ½ cup granulated sugar
- ½ cup brown sugar, packed
- 1 large egg
- 1 tsp vanilla extract
- 1-2 teaspoon pink food coloring
- ¼ cup buttermilk
- Optional: White chocolate chips or sprinkles for topping
Instructions
- Preheat the oven to 350°F (175°C) and line a baking sheet with parchment paper.
- In a bowl, whisk together flour, baking soda, baking powder, and salt. Set aside.
- In a separate bowl, cream together butter, granulated sugar, and brown sugar until light and fluffy.
- Add the egg, vanilla extract, and pink food coloring, mixing until combined.
- Gradually add the dry ingredients to the wet ingredients, alternating with buttermilk, until fully incorporated.
- Scoop dough into small balls and place on the prepared baking sheet. Flatten slightly.
- Bake for 10-12 minutes or until edges are set. Let cool on the baking sheet for 5 minutes before transferring to a wire rack.
- Optional: Top with white chocolate chips or sprinkles before serving.
Notes
- Use gel food coloring for vibrant pink hues without affecting the dough’s consistency.
- For softer cookies, don’t overbake; cookies will firm up as they cool.
- Store in an airtight container for up to 5 days.
Nutrition
- Serving Size: 1 cookie
- Calories: 120
- Sugar: 9g
- Sodium: 50mg
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